Welcome to McAlilly Creative, headquartered in Nashville, TN. We specialize in web design and custom software development.

McAlilly Creative

Software for the 20s

Web Design & Development

Original Fuzz originalfuzz.com

Shopify Site for Direct-to-Consumer Brand

Website for Original Fuzz—a guitar strap and creative accessories brand that manufactures all products at their workshop in Nashville, TN. Key considerations were ease of updating website content to support marketing and retail operations while running a lean inventory management system.

  • Over $1MM in products sold
  • E-commerce website with over 1,000 SKUs
  • Custom layout for online magazine
  • Accommodates a variety of sales channels including the web, wholesale, pop-up events, point-of-sale, and 3rd party platforms such as Amazon & Reverb
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Constraints

  • Accommodate lean inventory management and just-in-time production processes
  • Prioritize content marketing and SEO
  • Allow for multi-channel sales & marketing while keeping inventory in sync

Skills Required

  • Creative direction
  • Responsive web design
  • Content strategy
  • e-Commerce design
  • Search engine optimization (SEO)
  • Mobile-first design
  • Product photography
  • Web typography

Tools Used

  • HTML/CSS
  • Javascript
  • Shopify
  • Liquid
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