Physical product design
Original Fuzz originalfuzz.com
Guitar Strap Design
With over $1MM guitar straps sold and over 10,000 customers served directly through our website, our design for the Original Fuzz guitar strap is testament to the value of talking to customers with a jobs-to-be-done mindset. Highlights include handwoven Peruvian textiles, reclaimed materials, deadstock vintage trims, and an elegant simplicity inspired by vintage gear. Some of our favorite artists of all time wear this strap.
Constraints
- No experience sewing when we first started this process
- No manufacturing experience when we started making all of our products in Nashville
Skills Required
- Sewing
- Leatherwork
- Lean manufacturing
- Just-in-time inventory management
- Pattern drafting
Tools Used
- Consew sewing machine
- Mighty Wonder clicker press
- Custom dies
- Japanese riveter
