Welcome to McAlilly Creative, headquartered in Nashville, TN. We specialize in web design and custom software development.

McAlilly Creative

Software for the 20s

Physical product design

Original Fuzz originalfuzz.com

Guitar Strap Design

With over $1MM guitar straps sold and over 10,000 customers served directly through our website, our design for the Original Fuzz guitar strap is testament to the value of talking to customers with a jobs-to-be-done mindset. Highlights include handwoven Peruvian textiles, reclaimed materials, deadstock vintage trims, and an elegant simplicity inspired by vintage gear. Some of our favorite artists of all time wear this strap.

Portfolio image 109 - Guitar Strap Design
Portfolio image 110 - Guitar Strap Design
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Constraints

  • No experience sewing when we first started this process
  • No manufacturing experience when we started making all of our products in Nashville

Skills Required

  • Sewing
  • Leatherwork
  • Lean manufacturing
  • Just-in-time inventory management
  • Pattern drafting

Tools Used

  • Consew sewing machine
  • Mighty Wonder clicker press
  • Custom dies
  • Japanese riveter
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Portfolio image 113 - Guitar Strap Design
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Portfolio image 125 - Guitar Strap Design